Visit the USSR A. Antonchenko PROPAGANDA lntourist collectible POSTER 1958s
A. Antonchenko
Visit the USSR, 1958s
lntourist advertising posters became a calling card of our country as they
were displayed in tourist offices and embassies all over the world. Bold,
bright and highly artistic they were aimed at presenting to foreign tourists
the joys of traveling in the USSR - first socialist country in the world. Since
the creation of lntourist in 1929 prominent artists from Moscow and
Leningrad such as M. Litvak, A. Frolov, V. Pudovkin and others were
commissioned to design its advertising. ln 1931 lntourist initiated All-Union
poster competitions featuring Moscow, Leningrad, Kiev, other cities and
areas of the USSR and the Trans-Siberian railway. These competitions
attracted many new young artists including l. Fomin and V. Livanova. At the
beginning of the 1930s all foreign trade advertisement was consolidated
under the Bureau of Trade Advertisement of the All-Union Chamber
of Commerce headed by the artist S. lgumnov. The bureau artists designed
advertising for all Soviet foreign trade agencies, Torgsin and lntourist. Many
designers such as N. Zhukov, S. Sakharov, B. Zelensky, M. Nesterova-
Berzina, V. Klimashin, O. Eyges, A. Antonchenko and A. Zhitomirsky who
joined the bureau in the 1930s contributed to the unique style of lntourist
advertisements that are still admired today. The most prominent impact
was due to N. Zhukov, who worked on lntourist posters and periodicals
from 1934 until 1937.
World War ll interrupted the development of foreign tourism and as
a consequence, tourist advertising. After the war the volume of advertising
was not very significant. A new era in lntourist advertising began in 1957,
when young designers started working with new ideas and artistic methods.
297 * 420 mm (11,7 x 16,5 inch)
Item will be very well packed and Shipping in sturdy tube box.
Thank you for visiting!
